ALPINA CONTINUES TO FOLLOW POLAR ADVENTURERS ON ICE LEGACY CHALLENGE
By supporting the IceLegacy project from Borge Ousland, the only man to have crossed the North and South poles alone, and Vincent Colliard, young adventurer and partner, Alpina hopes to promote the protection of the glaciers, an environmental and climate issue that is dire yet little known.
Since 2014, Alpina has been a proud sponsor of the Ice Legacy Challenge whose sole purpose is promoting climate change awareness.
Commitment, Respect, and Communication – values that are near and dear to the brand famously represented by the red triangle – are echoed in this unprecedented challenge. It combines athletic prowess, human adventure and the sharing of knowledge about the polar environment with as many people as possible, so that future generations may enjoy the fascinating and priceless legacy of glaciers and icecaps.
Explorer-ambassadors of this ambitious project, legendary Norwegian Borge Ousland and Frenchman Vincent Colliard, his successor have set to cross 20 of the largest glaciers in the world on skis, in a nearly 10-year epic journey that will take them from Russia to Alaska, and from Patagonia to Pakistan. Relayed by social networks and media across the globe, the adventure will be shared to give maximum exposure to an issue that has become a crisis for humanity. The goal is to help raise public awareness, garner the attention of governments and give a louder voice to scientists, in the hope of increasing efforts to fight the disappearance of already dwindling glaciers.