Alpina and the Freeride World Tour are pleased to announce their partnership for the 2019 competition season that started with an exceptional competition in Hakuba, Japan on January 19th-26th, after the successful collaboration last year at the Xtreme Verbier finals taking place in Verbier, Switzerland.

“We are proud and excited about this extended partnership with Freeride World Tour becoming the official timekeeper for the 2019 edition. Alpina’s values are closely bound to the freeriding culture and we feel honored to celebrate and participate in the evolution of this sport. We wish the very best to all the riders on this fantastic Tour! ” said Oliver van Lanschot Hubrecht, Alpina Brand Manager.


The competition continues in Kicking Horse, Canada on the 2nd and 3rd of February, before moving to Austria, Andorra and Switzerland.
In order to celebrate the collaboration between Alpina Watches and the Freeride World Tour, Alpina is launching a special AlpinerX watch with a dedicated design developed hand in hand with the FWT.

Conceived for outdoor enthusiasts, the watch uses the dedicated AlpinerX companion application, available for iPhone or Android: it tracks your heart rate, measures altitude, pressure, has a GPS function and sends live data on the watch which is very helpful to gain better performance.
This special edition watch is marked by the official Freeride World Tour logo at 2 o’clock and comes with an aged dark brown leather strap.

The watch will be available in a selected number of retailers in Japan, France, Austria, Canada and Switzerland.


The Freeride World Tour is an annually toured series of events in which the best freeskiers and snowboard freeriders compete for individual event wins, as well as the overall title of Freeride World Champion in their respective genders and disciplines. The events take place on what’s commonly referred to as “backcountry”, “big mountain” or “extreme” terrain – essentially ungroomed powder snow on dangerously steep, mountainous slopes.

The first event series under the Freeride World Tour moniker took place in 2008. Prior to that it was known as the Xtreme Verbier, originally a snowboard only contest launched in 1996 – with skiers also invited to compete in 2004. For the 2013 season, the Freeride World Tour merged with the Freeskiing World Tour and The North Face Masters of Snowboarding, combining all three tours under one unified global 5-star championship series.