By supporting the IceLegacy project by Borge Ousland, the only man to have crossed the North and South poles alone, and Vincent Colliard, young adventurer and Borge Ousland's partner, the Alpina fine watchmaking manufacture hopes to promote the protection of the glaciers, an environmental and climate issue that is dire yet little known. Commitment, Respect and Communication - values that are near and dear to the brand famously represented by the red triangle - are echoed in this unprecedented challenge. It combines athletic prowess, human adventure and the sharing of knowledge about the polar environment with as many people as possible, so that future generations may enjoy the fascinating and priceless legacy of glaciers and icecaps.