The skiing season opened with a bang for Alpina, welcoming in 2017 four more athletes into the rich Alpine roaster. The brand is honored to collaborate with 11 amazing ambassadors and 3 partnerships that best represent the Alpinist attitude!
Take a moment to learn more about them and follow them this season along the different races worldwide.


Skier/Skipper, Aurélien makes us discover his passion and shares with us the thrill of the extreme through his challenge Latitude Neige/Longitude Mer. Originally from Chamonix, Aurélien is a 35 years old, father of two children and a descendant of a family of mountain guides, a ski instructor, so needless to say that the mountain and the ski are part of his genetic inheritance! His passion for freeride skiing led him to the top: two world championship titles and four victories at Verbier’s Xtreme, the iconic side of the World Freeride Championship final. For the past two years, he has produced Cham’lines, a web series displaying freeride lines in the Chamonix Valley. He also travels the earth and films extraordinary places, mixing his two passions!


Victor Muffat-Jeandet is a French World Cup alpine ski racer. Born in Aix-les-Bains, Savoie in France, Victor made his World Cup debut in February 2009 in Kranjska Gora, Slovenia. He achieved his first podium in 2015 in a super combined at Wengen, Switzerland. He participated at the 2013 World Championships and 2015 World Championships. Rigorous, perseverant and perfectionist, he likes the work well done. He is highly demanding with himself and these requirements are bearing fruits season after season. A real “Alpinist”.


Luca is an Italian World Cup Alpine ski racer. Born in Cles in Italy, Luca joined in 2008 the team of Torino and won the gold medal at the Italian Junior Championship, which enabled him to join the Italian National Team. In 2009, he graduated from Sportoberschule Malles and became part of the Fiamme Gialle (the sport section of the Italian force). At this time, he could turn his passion into a real job. In 2011, he started his first world cup race. Three years later, Luca participated to the Olympic Games in Sochi and scored the best Italian result with its eleventh place. Luca De Aliprandini is a great skier that trains a lot to be part of the best world skier in the world.


Robin Buffet alias Bobby (his nickname) was born in Annecy. The young alpine skier of La Clusaz won the 2016 European Slalom Cup. Robin is not one of those born in a large family of competitors. He led his way alone, by perseverance and hard work. Passionate about winter sports and speed, he is also extremely calm and thoughtful. With an atypical course, he is today one of the French skiers to participate to the 2018 Olympic Games in PyeongChang.


Charlotte started skiing at the age of two on the slopes of Villars and then began her career at the Ski Club before joining the NLZ’s Team. Her specialty is slalom skiing which has always been a passion for her and she enjoys the rush that this sport offers. Today Charlotte is a National athlete and a proud member of the Swiss-Ski Federation in the hopes of becoming one of the best skiers in the world. She started competing in the Junior World Championships in 2015 where she reached an impressive 4th place and most recently, she made 9th place in the 2015 World Cup in Aspen, USA.


Luca spent his first years in Crans-Montana where he discovered skiing and where he became a member of the ski club “Les Barzettes (Randogne)”. At the age of 4, his family moved to the region of Berne, but continued to go to Crans-Montana to perfect his skills. Even though he loved playing soccer, Luca realized his passion for skiing was far bigger. He is now a National athlete for the Swiss Ski Team. During his first performance in the 2013 Junior World Championships, he took the podium celebrating with an amazing 2nd place. In 2014 he won the National Championships in Saint Moritz in 2014. In 2017, he won the Gold Medal in the World Championships in Saint Moritz in the Super Combination category.


Born in 1985, in Echirolles, France, Irene started skiing at a young age with her father. Ever since she dreamed of being a Ski Champion. Dreams do come true. Irene started her World cup carrier in 2007 and since then, she regularly performed every season in the Top 10 ranking of Slalom and Giant Slalom races. About to start her 12th consecutive years on the FIS World cup circuit, Irene is still strongly driven by passion and perseverance. Her adventurous competitive nature brings Alpina’s DNA to life and highlights her commitment to training hard daily in order to reach the 1st place in major competitions. Next, to her strong athletic performance, the charming skier is also well known for her outgoing personality. She embodies the brand’s emblematic Alpine spirit.


Nelly was introduced to the world of alpine skiing at the age of 3, by her father, a ski instructor. Since her very first races in 2000, her parents have been very supportive throughout her career. She quickly grew a passion for snowboarding and swapped her skis for a snowboard. In research of new sensations, snowboard cross became her official discipline. Nelly practices her sport rigorously within the French National Team, in an atmosphere she calls “funformance”, in her words, a happy medium between fun and performance. It’s not surprising once you get to know her outgoing personality. She is part of today’s top world female elite of snowboard cross. As an engaged and dedicated personality, Nelly is committed to reaching podiums. Her innate physical and tactical qualities quickly propelled her to the top of the rankings. Three times Olympic Games participant in 2010, 2014 and 2018, vice-world Champion in 2011 and 2015, Nelly made a sensational season in 2015 by claiming the famous crystal globe in her discipline. Last 2017-2018 season, Nelly finished #3 in the FIS Worldcup Snowboardcross ranking.


Born in the Belleville Valley in 1989, this young man has Ski Cross in his blood. This is the story of a skier, born into a Franco-Swiss family with a strong background in skiing. “As a child, he was already a leader with a strong character. He was sensitive, gifted and a bit cheeky at school” according to one of his trainers from Val Thorens. “We knew he would become a great skier, although at the time we thought it would be in Alpine skiing”. In 2009, at the age of 20, he switched from Alpine skiing to Ski Cross, and in no time was a convert.


Nastasia Noens, born September 12, 1988 in Nice, is a French alpine skier, specialized in the slalom discipline. Bronze medalist in slalom at the 2008 World Junior Championships, she has climbed twice on a World Cup slalom podium with a third place in Flachau in January 2011 and Bormio in January 2014, the only French rider to achieve this performance since 2010, finally she took part in the Olympic Games of 2010. Unfortunately, in the slalom finals of the Alpine Ski World Cup 2015-2016 in St. Moritz, Noens, competing for a podium, fell during the second run and suffered a rupture of the right ligament on her leg. At the moment, she is focused on making a full recovery from her injury to return to the slopes 100%.


Born and raised in Geneva in Switzerland. After completing my studies, Jim consecrated the great Majority of his time practicing his sport, hundreds of hours of training spent in sports halls or ice rinks. After 9 years of racing, He participates in over 35 races and he’s more than motivated to repeat for a new season. The Ice Cross Downhill sport made its debut in January 2001 in stockholm. With their ice skates, the athletes hurtle down the icy slopes, strewn with obstacles of all kinds, with the only goal being to be first on the finish line. This sport is a symbiosis between skicross and ice skating. The races are held throughout Europe and North America.



Founded in 1924, the French Federation of Ski is a stateapproved Law 1901 association.The French Ski Federation’s main mission is to promote and develop ski and snowboard activities in France. The French Ski Federation manages on its national territory both Olympic disciplines: Alpine Skiing, Cross-Country Skiing, Ski Jumping, Nordic Combined, Freestyle Skiing and Snowboarding and non-Olympic disciplines : speed skiing, grass skiing and telemark.The French Ski Federation numbers about 130 000 members (85 000 leisure members and 50000 competitors/management members) divided into 1000 ski clubs depending on 17 regional committees. The French Ski Federation ‘clubs are user-friendly places which should enable each member to find the best conditions to practice its favorite discipline or to discover new activities. one to read local and home time.


Located on the western slope of the Aravis mountain range not far from the Mont-Blanc, Annecy Lake and Switzerland, ESF le Grand- Bornand will be opening a section of its slalom stadium to the public this winter. The opportunity for all skiers to follow the tracks of the local ski champions. Download the app and challenge yourself with the Alpina Watches ESF Experience. You will be able to record your racing time and compare it to other skiers with the time reference set by the champions. A dream playground with a permanent free access timed by Alpina Watches.


The FWT is the worldwide circuit of freeride snowboarding and skiing with the best riders in the world competing on the most legendary and challenging alpine faces and the most renowned ski resorts across the world. Freeriding is a sport that has experienced tremendous growth during the last few years and is supported by a “pyramid” of development programs. Under the leadership of the Freeride World Tour, the Freeride World Qualifier and the Freeride Junior Tour are designed to support grassroots growth in the sport. In addition, the FWT Club is implemented in cooperation with ski schools throughout Europe. The FWT is the worldwide circuit of freeride snowboarding and skiing with the best riders in the world competing on the most legendary and challenging alpine faces and the most renowned ski resorts across the world. Freeriding is a sport that has experienced tremendous

growth during the last few years and is supported by a “pyramid” of development programs. Under the leadership of the Freeride World Tour, the Freeride World Qualifier and the Freeride Junior Tour are designed to support grassroots growth in the sport. In addition, the FWT Club is implemented in cooperation with ski schools throughout Europe. The world qualification circuit is designed to develop the talent and skills of up-and-coming athletes. Riders accumulate points via 60 events held around the world (including forty in Europe). The score system is based on the star ranking of the qualifying events (1-4 stars) and the event region: region 1 (Europe, Asia, and Oceania) and region 2 (USA, Canada, Chile and Argentina).

Swiss watchmaker Alpina Watches is thrilled to announce its new partnership with alpine resort city Chamonix-Mont-Blanc, a legendary hotspot for mountain lovers across the globe.  Producer Rémy Perrier of the Musilac music festival was also at the signing to mark its budding partnership with Alpina.  The first Musilac Mont Blanc Festival will be held in Chamonix between April 19-21, 2018. Headliners at the new pop rock event include Texas, Beth Ditto, Rag’n’Bone Man, Shaka Ponk, IAM, Stephan Eicher, and Selah Sue who will be performing at the foot of Mont Blanc.



All alpina “family” members – the “Alpinists” – are united by a common aim. They seek performance and progress when facing a challenge in extremely demanding environments. They successfully accomplish their missions by applying the “Alpinist” principles:

We only associate with partners that – like us – truly share, live and work according to these principles, and we hope that any person who adheres to them, and whishes to promote them, will one day decide to wear an Alpina watch, thereby becoming an “Alpinist”.



Alpina, famous for its red triangle signature, is a fine watchmaking manufacture based in Geneva, Switzerland.

Founded in 1883, Alpina’s watchmaking history spans more than 130 years. A true pioneer of the Swiss watchmaking industry, Alpina has been the source of numerous patents and innovative calibers. Alpina invented the concept of the Swiss sport watch, as we know it today, with the birth of its legendary Alpina 4 in 1938. Today, Alpina is one of the very few Swiss watch companies, which develops, produces and assembles its movements entirely in-house. Alpina proposes five in-house calibers: the AL-980 Tourbillon; the AL-718 World Timer; the AL-950 Automatic Regulator; the AL-710 Automatic Small Date, and, most recently, the AL-760 Flyback Chronograph, featuring the patented “Direct Flyback” technology.

Faithful to its long tradition of innovation, in 2015 Alpina introduced the first connected Swiss Made Horological Smartwatch, thereby creating a new watch category in the Swiss watch industry. Alpina’s mission is to design and engineer luxury sport watches that operate with the greatest precision and reliability possible in the most demanding sporting environments, like the Alps.