New York, November 2018 – Alpina, the original Swiss sports watch is proud to announce its support and commitment to the mission of the National Park Foundation (NPF), the official nonprofit partner of the National Park Service. Alpina has entered into a three-year partnership with the National Park Foundation in support of America’s national parks. In accordance with Alpina Watches’ commitment to outdoor adventure, a portion of Alpina’s commitment will support NPF’s efforts to protect and enhance America’s rivers and trails in celebration of the 50th anniversary of the National Trails and National Wild & Scenic Rivers systems.
For over 135 years, Alpina has been committed to producing extremely robust sport watches that perform to the highest precision and with the greatest reliability in the most demanding situations. Inspired by the brand’s Swiss heritage and original watchmaking union whose members were known as “Alpinists,” Alpina looks to provide sportsmen and adventurers with the ideal watch for the outdoor environments that play a role in their everyday lifestyle. The brand’s “Alpinist” philosophy is shaped exclusively by the attitude required to perform in the reality of those most difficult natural environments, taking into consideration four key ideologies: be perseverant, think independently, trust your instincts and don’t forget your roots.
“Partnering with the National Park Foundation is a natural fit for Alpina given its history in adventure and the brand’s revolution of the modern sport watch,” said Lindsay Mellor, U.S. Marketing Director of Alpina. “Through our partnership with the National Park Foundation, we hope to engage with those who have a shared passion for adventure and the outdoors and encourage them to explore all three areas of air, land and sea.”
As its first brand partnership in the U.S., Alpina looks to not only support the mission of NPF, but also help lead the charge in engaging all Americans in support of these incredible shared treasures. Alpina and NPF will come together to build awareness of the recreational opportunities that parks, rivers and trails have to offer; furthering their shared goal to encourage people to get outside, explore nature and find time for adventure, and ultimately inspiring the next generation of “Alpinists” and national park enthusiasts.
“The National Park Foundation is an ideal partner for a brand like Alpina as it supports the very own trails and rivers that our consumer is exploring,” said Fernando Sanchez, U.S. Managing Director of Alpina. “We look forward to interacting with our consumer more and inspiring others to go out and reach their own summit.”
“Alpina’s new partnership with the National Park Foundation is perfectly timed for the ongoing rivers and trails celebration,” said Stefanie Mathew, vice president of corporate partnerships at the National Park Foundation. “Alpina is inspiring people to immerse themselves in the nature and history of our National Park System and support these national treasures.” For more information on the National Park Foundation and how to support and protect America’s national parks, please visit www.nationalparks.org.
ABOUT THE NATIONAL PARK FOUNDATION
Celebrating 50 years, the National Park Foundation is the official charity of America’s national parks and nonprofit partner to the National Park Service. Chartered by Congress in 1967, the National Park Foundation raises private funds to help PROTECT more than 84 million acres of national parks through critical conservation and preservation efforts, CONNECT all Americans with their incomparable natural landscapes, vibrant culture and rich history, and ENGAGE the next generation of park stewards. In 2016, commemorating the National Park Service’s 100th anniversary, the Foundation launched The Centennial Campaign for America’s National Parks, a comprehensive fundraising campaign to strengthen and enhance the future of these national treasures for the next hundred years. Find out more and become a part of the national park community at www.nationalparks.org.