ALPINA MISSION
MISSION
THE LEGACY OF A VISIONARY
Our mission is now and has always been to manufacture extremely reliable professional sports watches, respecting and implementing the “Alpinist Principle” in manufacturing, design and technological innovation. Our work is deeply inspired by the legacy of our visionary founder, Gottlieb Hauser.
We are committed to producing extremely robust sport watches that perform to the highest precision and with the greatest reliability in the most demanding situations. Alpina manufactures watches specifically engineered and built to withstand extreme natural environments, especially at high altitudes and great depths. Their functions, materials and usability are purposely designed to ensure that you accomplish your climbing, flying, diving or sailing missions.
INNOVATION FOR PROGRESS
Innovation, when combined with purpose, becomes progress. At Alpina, our innovations are exclusively devoted to serve the functional and design needs of those individuals challenging the hardest places on earth. Such as the Alpine summits.
Our customers benefit from continuous technical advances that match the ever-increasing demands of modern sport challenges. Our manufacture is both workshop and hi-tech lab, and Alpina continually invests in state-of-the-art machinery and processes. Our watch makers use the most modern, high-precision tools available in the world today, and every watch undergoes strict quality control tests and inspection before leaving our factory.
In order to fulfill our stict quality criteria before becoming an Alpina sports watch,
each time piece must be assembled by hand, in our own manufacture, by a team of highly skilled watch makers.
THE “ALPINIST” PHILOSOPHY
Our “Alpinist” philosophy is shaped exclusively by the attitude required by sportsmen to perform in the reality of the most difficult natural environments:
BE PERSEVERANT . THINK INDEPENDENTLY . TRUST YOUR INSTINCTS . DON’T FORGET YOUR ROOTS
We like to think that everybody who shares and lives these values will one day wear an Alpina watch, thereby becoming an “Alpinist.”
Our mission is to transmit these values through our manufacture sport watches.
This is our reason for being and the purpose of our work.