SWISS WATCHMAKER ALPINA INTRODUCES NEWEST BRAND AMBASSADOR, CHAMPION AVIATOR, MICHAEL GOULIAN

New York, NY (March 9, 2017) – Alpina is pleased to announce its collaboration with champion aviator and air show superstar, Michael Goulian.

Michael Goulian is one of the world’s most decorated aerial demonstration pilots. Known greatly for his participation in the Red Bull Air Race, Goulian is one of only seven air show professionals to receive all three of the air show industries’ most prestigious awards: the Art Scholl Memorial Showmanship Award, and the Bill Barber Award for Showmanship and the ICAS Sword of Excellence. With a signature approach of athletically aggressive flying, Goulian has become one of the most sought after high-performance solo aerobatic performers throughout his 30-year career.

As the newest brand ambassador, Goulian will emphasize the brand’s expertise in pilot watches. The partnership will include promotion of the brand and its Startimer Pilot collection with a series of activations and events throughout 2017.

“Michael Goulian’s personality and extreme aerobatic talents, compliment the status of the Alpina brand in pilot watches” says Oliver Van Lanschot Hubrecht, Alpina Brand Manager, “We are thrilled to see what is to come for Michael’s flight excursions this year, while working with us.”

This year, Goulian will appear at 10 of the most distinguished air shows in the United States, as well as 8 Red Bull Air Race World Championship events around the world. The first event slated between the partnership is the upcoming SUN ‘n FUN Int’l Fly-In & Expo taking place in Lakeland, FL from April 4-9, 2017.

“I’m honored and humbled to be partnering with Alpina” says Michael Goulian, Champion Aviator. “Their dedication to innovation, excellence, perseverance and adventure are traits that my team and I live by every day. We’re excited to help Alpina show the world their beautiful line of pilot watches.”

Alpina continues to seek out the greatest talents in air, land and sea to reinforce the brand’s ultimate identity as a sport watch brand.

For further press inquiries: Kaitlin Derkach, The Promotion Factory, Kaitlin@thepromofact.com or (212) 217-9065